The Student News Site of Oakmont High School

Norse Notes

The Student News Site of Oakmont High School

Norse Notes

The Student News Site of Oakmont High School

Norse Notes

Sorry, there are no polls available at the moment.

Taylor Swift’s “Eras” tour & the US economy

Exploring the economic impact of the “Eras” tour’s financial success.
Sasha Hulsey
Taylor Swift at the Eras Tour at Levi’s Stadium in Santa Clara on July 28.

Taylor Swift’s “Eras” tour stretches across 17 states and five continents with Swift performing at an impressive 131 concerts in total. Despite being in the public sphere since 2006, this tour really cemented “Taylor Swift” as a household name. 

The famous singer-songwriter is on track to surpass $1 billion dollars in ticket sales alone. On average, a resale ticket costs $1,607, which is 741% higher than Swift’s previous 2018 tour “Reputation” according to SeatGeek. Talk about coming back stronger than a 90s trend. 

However, going to an enchanted Taylor Swift concert is expensive beyond just the ticket price. There’s the hotels, the transportation, the outfits, the food, and the merch. In a survey of 862 people by QuestionPro, each attendee spent “an average of $291.62 each on their outfits, $214.80 on merchandise, and $131.48 for food and drinks.”

Overall, the study estimated that the “Eras” tour ― in its entirety ― will have an economic impact of approximately $5 billion dollars, which is more than the gross domestic product of 50 countries. 

Furthermore, many US states are still recovering from the economy of the pandemic. However, according to, hotel prices tripled in preparation for the “Eras” tour in cities including Pittsburgh, Minneapolis, Kansas City, and Missouri. 

Despite the delicate and slow recovery of tourism, Philadelphia had since reported May as being their strongest month in hotel revenue since the onset of the pandemic. A large portion of which came from guests traveling to attend the “Eras” tour. 

Back to October 2022; CEO’s were not optimistic about the state of the economy. In a survey by a big four tax advisory firm, KPMG, 91% of CEO’s said they are anticipating a recession. Only a third of them believed it would be short-lived and mild. However, as of August 2023, economists and forecasters are never getting back together with recession predictions. So congrats; we survived the great war. 

A portion of the credit for avoiding the recession should go to the “Eras” tour; however, many other consumer purchases have influenced it. This includes the overwhelming purchase of “Barbie” movie tickets and BMW motorcycles. Not to forget the impact of Beyonce concerts, as well as beautifying cosmetic surgeries increasing ever since the pandemic. Overall, economists from JPMorgan, Chase, and Bank of America are expecting continued economic growth well throughout 2024. 

As of February 2023, Swift has been named no.9 on Forbes’ list of The World’s Highest-Paid Entertainers and her tours success has only made her richer. Yet the star is generous with her earnings; due to Swift’s donations to local food banks in cities which she has performed in, many in need have benefited. For example, at the Arizona Food Bank “several tractor-trailers filled with 40,000 pounds of fresh produce to its member food banks” were donated.

Furthermore it has been reported that the artist has given out bonuses to those working at her shows totaling in over $55 million. All 50 of Swift’s truck drivers received a $100,000 bonus accompanied by handwritten notes from the singer before the second day of her tour in Santa Clara, CA. The truck drivers really had the best day; the CEO of Shomotion trucking company described the checks as “generous” and  “life changing”. 

In short, Swifites know all too well of the power that Taylor Swift holds. So the next time America’s booming economy is mentioned, I bet you’ll think about her. For the time being, Taylor Swift has announced the re-release of her album “1989” for fans to look forward to. Yet, whatever this mastermind is thinking of doing next, it is guaranteed the U.S. won’t be ready for it.

Leave a Comment
More to Discover
About the Contributor
Sasha Hulsey
Sasha Hulsey, Arts and Entertainment Editor
Sasha is currently a junior at Oakmont, and is in her second year of journalism. She is particularly interested in writing articles about movies, music, and just pop culture in general. News stories also interest her, but it really just depends on the topic. Outside of school she is either at the movie theater, working, or watching star trek. Sasha is excited for her future involvement in Norse Notes and hopes to continue her career in journalism.

Comments (0)

Norse Notes intends for this area to be used to foster thought-provoking discussions. Comments are must adhere to our standards and to be respectful and constructive. We do not permit the use of foul language, profanity, attacks on individuals, or the use of language that could be interpreted as libelous. All comments are reviewed and need to be reviewed before each comment is published. Norse Notes does not allow anonymous comments and requires each person's first and last name along with a valid email address. Email addresses are not displayed, but will be used to confirm comments.
All Norse Notes Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *