Pay attention sweet tooths: Roseville’s new Crumbl location

Popular cookie franchise Crumbl Cookies opens a shop in Roseville.

Kathryn Kukharets

Crumbl’s iconic logo displayed on a large scale wall in their traditional pink.

Calli Swensen and Kathryn Kukharets

Fan favorite cookie company, Crumbl Cookies, has opened up a brand new location in Roseville. 

The colorful decorations and designs, on top of weekly releases of new flavors, keep the cookie company popularized by many.

The opening weeks flavors: S’mores, Chocolate Cupcake, Triple Berry Cobbler, and Dulce De Leche. (Kathryn Kukharets)

Crumbl Cookies is a franchise chain originally established in Logan, Utah in 2017. The chain has since expanded to over 50 locations in 11 states because of growing popularity.

Luckily for Roseville sweet tooths, the new location has allowed people to adhere to cravings since Oct. 20, the official opening day.

The location is on 1921 Douglas Boulevard, Suite 105 – leaving it more accessible for shoppers since it is in a plaza, right next to Target and many food options.

So, anyone craving some sugar after a shopping spree or crossing off errands can grab a treat. 

The opening week drew in taste testers for the locations’ first batch of weekly flavors, presenting s’mores, chocolate cupcake, triple berry cobbler, and dulce de leche, along with the regulars of a milk chocolate chip cookie and a pop of color with the pink classic sugar cookie.

The shop welcomes customers with a “Cookie lovers, enter here” sign.

Upon entering to the right, there are two self-order tablets with a TV screen above which displays all product options and pricings for easy access.

The new Crumbl’s interior reflects a black and white theme while accented with bright pink. (Kathryn Kukharets)

At the ordering counter, there are cookies of each for display – the four weekly and the two regulars – if picking between flavors becomes an indecisive moment. 

The inside takes a modern approach in style, adopting the brand’s classic color scheme: typical blacks, whites, and grays with a bold splash of their signature bright pink.

Crumbl’s self order tablets, under the menu screen, are presented with a modern approach. (Kathryn Kukharets)

A large pink accent wall to the left with the Crumbl baker logo provides the perfect spot to snap some photos for the Instagram feed.

This contrasts the surrounding white walls and tiles with the bold black wordings on the walls for emphasis.

A section for pick-up follows on the left, next to the accent wall, for convenience if orderers are in a hurry and behind the pick-up tile counter, there is a fridge displaying tubs of Crumbl Cream, the franchise’s ice cream.

A large TV that ranges from the top of the fridge to the ceiling plays videos that get closeups and detailed shots of the cookies.

Behind the glass near the ordering counter, the bakers can be seen busy at work on the sweets to get them ready and out as soon as possible, allowing customers to get a first-person view of the process behind it all.

For those with a sweet tooth, there is now a nearby location on the map to fix experiencing a cookie craving.