During the pandemic, there has been a very large increase in the amount of skincare purchased worldwide. Some products even saw a 200% increase in sales. 

It has grown in popularity because it is one of the few things that can be done in the safety of your own home and is something everyone can do. It is one of the most inclusive things on the market because there are products designed for everyone and their skin type.

However, this can be a downside as well. Because of the thousands of products available, it may take several purchases to find the perfect one for you. The costs can add up quickly if you are purchasing high end products.

It is good to do research before buying expensive products. There are hundreds of skin tests available online that will help you determine your skin type and what products are good for your skin and what products to steer clear of. There are also many online resources that will do reviews of brands and their products. 

I recommend Hyram on YouTube. He is a skincare channel that will review brands and list the pros and cons of each product. 

An important thing to look out for are skincare dupes: a lower end product that is essentially the same as a high end product. This can save you hundreds and you can still get the best quality products. 

Over the past few years products have become much more natural and eco friendly. Most products are vegan and not tested on animals which appeals to many customers. There are also many brands that have made an effort to be as natural as possible. The appeal to this is that you know exactly what is in the products you are using. This can be very beneficial for people with acne prone skin or sensitive skin as some ingredients might make your skin worse rather than better. 

It is important to remember that what works for someone else, might not work for you and that is okay. Do research, and make smart purchases and your skin will look better than ever.